AFFILIATE ENGINE

Run it
like a pro

A 5-level affiliate network with five stacked commission models and S2S postbacks — built into the platform, not bolted on.

YOUR REFERRAL LINK
CodeAF290
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5 LEVELS DEEP
5 COMMISSION MODELS
RevShare% GGR
CPA$ / FTD
Turnover% wager
Profit Share% net
NGR% NGR

What is casino affiliate software?

Casino affiliate software tracks the players an affiliate refers and calculates the commission they earn. i-play.io builds this in: a five-level referral network with five stacked commission models — revenue share, CPA, turnover, profit share and NGR — plus server-to-server postbacks, so operators run affiliates from inside the platform instead of bolting on a third-party tool.

Built in — not bolted on

Most platforms leave affiliates to you: licence a separate tracker, wire it up, then run a second back office and reconcile two sets of numbers every month. i-play.io builds the affiliate engine into the same platform, the same wallet and the same admin — so there's one source of truth and one less vendor to pay.

Every player is an affiliate

Each account ships with its own referral link and invite code. Any player can start referring instantly — turning your whole user base into an acquisition channel.

Five commission models, stacked per level

Mix and match the models that fit your deal with each affiliate. Every model can pay across all five levels of the downline.

RevShare

A percentage of the gross gaming revenue generated by referred players.

CPA

A flat payout for each qualified first-time depositor an affiliate brings in.

Turnover

A percentage of total bet volume wagered by referred players.

Profit Share

A percentage of net profit — deposits less withdrawals — from the referred base.

NGR

A percentage of net gaming revenue, after provider fees and bonuses are deducted.

Five levels of downline

Affiliates earn not only on the players they refer, but on the affiliates those players become — up to five levels deep. Per-level rates are fully configurable per model, so you control exactly how reward flows down the network.

Example downline

L1 — direct referrals

L2 — their referrals

L3 · L4 · L5 — deeper tiers, each on its own rate

Tracking and attribution, included

Everything a performance team needs to run paid acquisition — already wired into the platform.

Campaigns & UTMs

Per-campaign tracking links with their own pixel credentials and UTM overrides, plus click and conversion stats.

S2S postbacks

Server-to-server conversions fire back to the major ad networks on qualifying events like first deposit.

Fraud scoring

Per-user risk scoring and high-risk flags surface suspicious traffic before it costs you.

One platform, one back office

Lower cost

No separate affiliate-software licence or revenue share to a third-party tracker on top of your platform fee.

One source of truth

Commissions are computed from the same data as the rest of the platform — no nightly exports or reconciliation between systems.

Paid daily

Commissions settle on the previous day's activity through an automated batch — nothing to run by hand.

How affiliate commissions work

Casino affiliate software tracks the players an affiliate refers to a casino and calculates the commission owed on their activity. It handles referral links, attribution, multi-level downlines, and payout models such as revenue share, CPA, turnover and net-gaming-revenue share.

Operators usually buy this as a separate product and integrate it with their casino platform. i-play.io takes a different approach: the affiliate engine is part of the platform itself, sharing the same players, wallet and reporting — so there is no second system to license or reconcile.

That means a new operator can run sophisticated, multi-level affiliate programs from day one, with five stacked commission models and built-in ad-network postbacks, without sourcing a standalone affiliate tool.

Affiliate engine FAQ

How does i-play.io's affiliate engine work?

Every player carries a referral code, so any user can become an affiliate. Referrals are tracked across five levels of downline, and commissions are calculated daily from the referred players' activity.

What commission models are supported?

Five can run at once, configurable per level: revenue share (a percentage of gross gaming revenue), CPA (a flat amount per qualifying first deposit), turnover (a percentage of wagers), profit share (a percentage of net), and NGR (a percentage of net gaming revenue).

Do I need separate affiliate software?

No. The affiliate engine is built into the platform and its admin, so there's no third-party tracker to integrate, pay for, or reconcile — one back office instead of two.

How are affiliate conversions tracked for ad platforms?

The platform fires server-to-server (S2S) postbacks on qualifying events like first deposits, so conversions report back to your ad channels without relying on browser pixels.

Explore the platform

See the affiliate engine in action

Walk the downline, the commission models and the campaign tracking on a live environment.