Sportsbook

White-label sportsbook,
built into your casino

Pre-match and live betting across 40+ sports — every market and bet type your players expect, with odds and risk fully managed for you. One wallet, one account, your brand on the front.

FootballBasketballTennisCricketBaseballHockeyMMA & BoxingeSportsHorse racing+ virtuals
SPORTSBOOK
Balance €1,240.00
Match ResultOver / UnderBoth Teams to ScoreHandicapPlayer Props
Premier League · Today
Man City  v  Arsenal
Kick-off 20:00 · 142 markets
Match Result (1X2)Full time
Man City1.80
Draw3.75
Arsenal4.20
Total GoalsO/U 2.5
Over 2.51.90
Under 2.51.95
Bet slip 3ACCUMULATOR
Man City to win
Man City v Arsenal · Match Result
1.80
Over 2.5 goals
Man City v Arsenal · Total Goals
1.90
Both teams to score — Yes
Man City v Arsenal · BTTS
1.72
Stake@ 5.88
Potential return€58.80
Place bet
DecimalFractionalAmerican

What is a white-label sportsbook?

A white-label sportsbook is a ready-built sports-betting product an operator brands as their own. i-play.io adds a fully managed fixed-odds sportsbook to your casino — pre-match and live betting across 40+ sports, with odds, trading and risk run by the provider — so you launch sports betting under your brand without building a book or staffing a trading desk.

Every sport, pre-match and live

Thousands of events every day across the leagues your players follow — football, basketball, tennis, cricket, American sports, combat sports and a deep eSports book, plus virtual sports for the quiet hours.

Pre-match

Hundreds of thousands of events

Deep pre-match coverage across 40+ sports and 80+ market categories — from match result and totals to corners, cards and player props.

In-play

Live betting that keeps up

Real-time in-play odds with low-latency updates, live scores and match trackers, so players can bet through every moment of the game.

Beyond sport

eSports & virtuals

CS, LoL, Dota 2 and Valorant markets, plus 24/7 virtual sports that never wait for a fixture list.

Every bet type your players expect

Singles, multiples and everything modern bettors ask for — built on a managed trading feed, not a spreadsheet of hand-set lines.

Singles & accumulators

Back one selection or stack a multi-leg acca with combined odds and one-tap quick stakes.

Bet Builder

Combine several markets from the same match — result, goals, cards, corners and props — into one priced bet.

Handicaps & totals

Asian and European handicaps, spreads and over/under lines across every major market.

Player & specials

Player props, first/anytime scorer, plus outrights and futures on titles, finals and tournaments.

Cash Out

Full and partial cash out lets players settle early and lock in a return before the whistle.

Free bets & boosts

Free bets, odds boosts and price specials — driven from the same bonus engine as the casino.

LIVE
Balance €1,240.00
NBA · ● LIVE
Lakers  v  Celtics
Money line moving live
71 – 68
Q3 · 06:14
Money LineLive
Lakers1.66
Celtics2.30
SpreadLive
Lakers −3.51.90
Celtics +3.5Suspended
BET BUILDER Same game · 3 legs
Lakers to win
Over 215.5 total points
Lakers over 110 points
Combined price4.10
Open bet · Lakers −3.5 @ 1.90Stake €20.00
Cash out available
Cash Out €31.40
DecimalFractionalAmerican
Built for live

The game moves. So do the odds.

In-play is where modern sportsbooks earn their keep. Low-latency live odds, automatic market suspension on key events, live scores and trackers, plus Cash Out on every running bet — all handled by the provider's trading engine so you never set a line by hand.

Live odds & suspension

Prices update in real time and markets suspend automatically around goals, cards and momentum swings.

Cash Out

Players settle early — full or partial — to lock in profit or cut a loss while the game is live.

Fully managed odds and risk

The sportsbook ships with its own trading desk. Professional traders and automated risk controls set prices, manage liability and balance the book around the clock — so you carry a branded sportsbook, not a trading operation.

Hands-off

Provider-run trading

Odds compilation, margins, liability limits and settlement are managed for you. No traders to hire, no lines to set.

Your brand

Branded & embedded

Colours, language and currency are yours; the sportsbook sits inside the same lobby, wallet and account as the casino.

Operator controls

Limits & reporting

Configurable stake and payout limits, multi-currency, decimal/fractional/American odds, and full betting reports in the admin.

One wallet

Shared balance & bonuses

Players move between casino, sportsbook and prediction markets on a single balance, with bonuses that span all three.

Compliant

KYC, AML & RG built in

The same KYC gate, AML controls and responsible-gambling tools cover sports betting from day one.

Launch-ready

Switch it on when ready

A complete, branded sports-betting product, ready to launch alongside your casino once your market and licence are in place.

What is sportsbook software?

Sportsbook software is the system that compiles odds, ingests live data feeds, accepts and prices bets, settles results and manages risk across every market. A white-label sportsbook bundles that engine with a branded front end and a back office, so an operator can offer sports betting without building the trading infrastructure themselves.

i-play.io delivers this as a managed module inside the platform: the provider runs the bet engine, the data feeds and the trading desk, while you control branding, limits and promotions from the same Admin Control Tower that runs the rest of your casino.

Sportsbook FAQ

What sports and markets are included?

40+ sports including football, basketball, tennis, cricket, American football, baseball, hockey, combat sports and eSports — with pre-match and live markets spanning match result, handicaps, totals, player props, outrights and more.

Does it support live betting, Bet Builder and Cash Out?

Yes. The sportsbook includes real-time in-play odds, same-game Bet Builder, and full or partial Cash Out, with live scores and match trackers.

Who sets the odds and manages the risk?

The sportsbook provider. Professional traders and automated risk tools compile prices and manage liability — you operate a branded book without staffing a trading desk.

How is the sportsbook different from prediction markets?

They're separate products. The sportsbook offers traditional fixed-odds betting with prices set by the book; prediction markets let players trade Yes/No on outcomes at live exchange prices. Many operators run both, on one wallet.

Can players use one balance across casino and sportsbook?

Yes. The sportsbook shares the same wallet, account and KYC as the casino and prediction markets, with bonuses that span all three.

Add a sportsbook to your casino

See the sportsbook, the casino and the Admin Control Tower on a live environment.

Mockups are illustrative and hand-built in the Lumen product palette — the sportsbook is not in the live demo. Team names are placeholders; no club crests, league marks or real player names are used.